Biroul de Cercetări Sociale

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Cercetare calitativă privind percepția unor sloganuri de campanie

Title: Qualitative research on the perception of campaign slogans
Abstract: The research was conducted in January 2019 based on a focus group attended by 14 people. The study aimed to evaluate the perception of political parties, the topics that should be debated in the election campaign, the activity of the Popular Movement Party, the evaluation of Traian Băsescu, the evaluation of some PMP campaign slogans, the factors that influence voting intention, etc.
Keywords: slogans; campaign themes; Traian Basescu; electoral behavior;